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5 Website Posts You Can Use To Market Your Business

Your website is a powerful marketing tool for your business. A well-developed website provides information about your company, its background, and its brand. More importantly, you can provide useful resources that encourage visitors to return to your site and purchase your goods and services. Website posts allow you to demonstrate your expertise and provide your visitors with information, tools and tips that can improve their performance. Five effective posts include Tips, Glossary, Frequent questions, Stories and case studies.

1. Tips. Tips are among the easiest and most effective website posts. They consist of a series of recommendations designed to improve performance in a specific area. Your suggestions should be short (3-4 sentences maximum) and the first sentence of each suggestion should be an action statement. For example, as a lifestyle coach, one of my favorite tips is “Eat 4-6 meals a day.” I then follow this statement with several sentences describing the benefits of this approach when it comes to losing weight and living a healthy lifestyle.

2. Glossary. A glossary is another simple website publication that you can use to provide useful information to visitors and demonstrate your expertise in a specific area. Simply identify the terms that are of interest to your niche. For example, as a cycling coach, I know that cyclists and athletes from multiple sports are interested in learning about power-based training. So I can develop a website glossary that defines terms like power, functional threshold power, critical power, and power meter. The beauty of a glossary is that it is very easy to create and does not require a significant amount of time. It will also provide your readers with the kind of information that encourages them to return to your website. Just add a new term every two weeks to keep up the interest.

3. Frequently Asked Questions (FAQs). FAQs can be used in the same way as tips and a glossary. However, one advantage of FAQs is that you can use popular questions. Based on his experience, he simply lists the questions he’s been asked and provides answers for those queries on his website. For example, I am often asked questions like “How can I increase my power on the bike?” and “What are the benefits of power training?” By providing the answers to questions like these, I can demonstrate my expertise and increase the likelihood that visitors will use my services.

4. Stories. Stories are inspiring anecdotes that can encourage and motivate your visitors. Good stories provide useful information and serve as examples for people to follow. Your stories should be short (1-3 paragraphs) and honest, and they should include a lesson that we can all learn from. For example, if you have a client who overcame a very difficult situation, your story could serve as an inspiration to others facing similar problems. Of course, you must get the client’s permission before using their story, and you may also need to protect your identity.

5. case studies. A case study is a real life example of a problem and the strategies used to solve that problem. The benefit to the reader is that your case studies will provide specific techniques and tools that can be used to address a variety of common issues and problems. The benefit to you is that the case studies provide a very clear demonstration of your knowledge, experience and effectiveness in dealing with a particular type of problem. Keep your case studies short and be sure to highlight key steps readers can take to solve similar problems in their lives.


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