Advertising Car Magnets – The Pros and Cons and How to Do It

Car magnet advertising is a very affordable way to get your name out there to the general public. Just think: you are driving down the road and thousands of people see your brand over and over again!

But what are some of the drawbacks of magnetic car advertising? And how do you make that sign, anyway?

First of all, the advantages of magnetic advertising are numerous. It’s relatively low cost, gets your name in front of a large group of people, and travels wherever you travel.

This type of display advertising is especially beneficial for local or regional service businesses, such as home organization consultants or property management companies.

But think before you delve into this form of display advertising. There are some definite disadvantages.

For one thing, are you reaching your target market by displaying a magnetic sign? Just driving down the road, you may not. When you have a niche or affinity market, this option may not be the best idea, unless you plan on spending a lot of time parked in lots where your affinity market is also hanging out.

Also, magnetic signs can fall off your car. This happened to me! And if your body is fiberglass, it won’t work.

You may want to consider vinyl advertising instead if you’re worried about either.

So now that you know the good, the bad, and the ugly of car magnet advertising, how do you go about getting a sign?

Google car magnet advertising or some variation of the phrase. You will find many companies that do excellent work. Some do just one or two colors, others offer full color. Some companies have stock designs that you customize, others have an online design program.

Be sure to check what technical considerations are necessary for your sign. Most websites list that in an FAQ section or a section dedicated specifically to that. If you have any questions about this, do not hesitate to call and speak to their technical department. They can guide you step by step what you need.

If you would like to have a sign made locally, look at your local print or sign shop. Copy shops are often reasonably priced, though they don’t seem to be as competitive as online stores.

Consider opting for full color designs instead of one or two colors. Color sells, especially in this Internet age we live in.

Make sure you use your brand consistently. What does this mean? Make sure your logo is the same as your business card, magnetic sign, and website. Then, when a prospect goes to your website after seeing your banner, they’ll immediately know they’re in the right place.

You want to have a strong marketing message. Don’t include too many products or services. Keep it simple. Remember, white space is good! In design, less is more.

In other words, if you clutter your sign with too many images and words, you will only confuse your prospect and not see any results.

Make sure the fonts are legible. Make your phone number and/or website stand out by putting it in another color.

By designing and purchasing a car magnet, your advertising will reach new heights and your brand will sizzle!

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