The fact that Facebook has over 1 billion registered users makes it one of the top social platforms that you can’t ignore when it comes to advertising. In fact, it is fertile ground where you can easily run your ads and reach billions of potential customers. Regardless of whether you have your own business website, Facebook provides you with the necessary tools to create ads through which you can easily attract Facebook users to your website for your business success.
Trade show
Advertising on Facebook literally means exposing your business to millions of potential customers who access the site every day. The ad creation tool that Facebook puts at your disposal gives you a very good opportunity to expose your business and reap the benefits that the online business offers.
Targeted Advertising
A great way to do business on Facebook is to take advantage of the site’s targeted advertising. Facebook allows you to target a specific segment of its users based on age, interest, location, and much more. Facebook advertising also makes it possible for Facebook to place your ad (s) only on pages whose users mention specific keywords.
Customer loyalty
Unlike creating and promoting commercial / product ads on Facebook that cost you a minimal amount, establishing a loyal customer base on the site costs you nothing except your time. Establishing a loyal customer base on the site is undoubtedly one of the most effective ways to make your business a success. As with other business owners who have, you can easily create a fan page that allows you to interact directly with your current and potential customers.
The way you can make your business a success using your Facebook business fan page is not limited to interacting with your customers. It is on the page where you can also announce special offers or promotions. This is also the page where you have the opportunity to launch new products / services.
Low advertising cost
You certainly need to advertise your business to reach a large population of potential customers. Even when advertising is really necessary, the need to keep advertising costs low must remain a priority. Compared to advertising in any other form, advertising on Facebook is very profitable. It gives you the opportunity to make your business a success by allowing you to specify the cost of advertising that you are willing to incur when advertising.
Effective Facebook advertising requires you to be aware of the changes Facebook is making. For example, Facebook has revised its image policy related to ads. The policy states that the ad text cannot occupy more than 20% of the ad image. Any advertisement created against this policy is automatically banned. Because you need to focus on running your business, it may be necessary to enlist the service of a social media marketing company to run your Facebook banner ads to make your business a success.