“How do I find highly qualified leads for my business?” Have you ever asked this question? I certainly have. I have spent the last 3 years as a full time direct sales marketer and the question was never answered … until recently. The lead problem is a vicious cycle. New people don’t know how to find good leads, so they ask their advisor who doesn’t know either, so the advisor gives the associate the same repeated answers they got when they started:
-Buy some leads from a supplier.
-Place ads in the newspaper.
-Call your friends and family.
Do you know why advisors / uplines suggest these methods? The answer is: ANY MORON CAN DO THESE THINGS. Masters of network marketing know that the average number of distributors and associates they will bring in is 1.7. If the entire downline brings in 1.7 people, the person at the top can earn a living. It is not worth spending your time teaching something unique if you are making money. Have you been fed this crap before? Are you ready to see how marketing is supposed to be done?
For people to get started in your business / buy your product, they need to feel comfortable. If you are looking for affiliates / distributors, you need to show them that they can make money right away. The best way to do this is by cutting your marketing costs. This is the beauty of a self-funded proposal. If you can create a marketing system that allows potential customers to pay for themselves, people will never go broke. It doesn’t matter how bad your business or product is if your leads are free. Eventually people will find a good product that people are interested in buying and will make some money. Meanwhile, the spouse is not breathing down the neck of the newbies because the savings are fading.
So how do you create a self-funded proposal? You need to market some product or service up front that is in line with your back-end business. That way, you remove people who are unwilling to invest in themselves, and the sale of the initial product pays for lead generation costs. At that point, you have a list of financially qualified, hungry leads that you have created at no cost to you. You can market your back-end business to these people until the cows come home. The problem lies in what product it sells and how much it charges.