The only essential element for the success and growth of your online business is an email list. This list is a collection of people who have indicated an interest in your business and have consented to send them more information by email.
Email marketing is still one of the most effective forms of marketing. However, if you send generic information to random subscribers, you will see little benefit. Today, smart marketers create targeted lists, filled with genuine prospects wanting to receive a specific message.
So how can you build your email list with more genuine leads?
Plan in advance
Effective email list building starts with attracting the right people to the right list. Identify your target audience and create customer profiles so they can help you build a list full of subscribers who want to hear from you. So be clear about how you can provide value to them.
Offer something valuable and specific for free
To encourage your target audience to provide you with their email address, give them something of value for free. When creating your gift, focus on a precise target audience. You want to give them something that really adds value to their lives and even solves one of their main problems. Make the offer so specific that only the people who are supposed to be on your list want to sign up.
Send your freebie right away
Don’t make a new subscriber wait for the information you promised. Make sure your email autoresponder software is set up to deliver your gift as soon as someone signs up.
Make registration easy
Avoid asking for too much information in advance. At most, request a name and email address. You can make it even easier by getting just one email address. You can always get more information from a subscriber when they have signed up to your list.
Secure your privacy
Make sure your subscribers know that you will not give or sell their information to any other company. You can put a privacy notice on your registration form by adding a hyperlink.
Don’t forget your other channels
Inform your subscribers of the other places they can find you on the Internet. This will increase confidence as you and your brand are known outside of the email inbox. Make it easy for them to connect with your social media channels, blog, YouTube channels, etc.