To be successful in business, you need clients.
To be successful in podcasting, you need listeners.
If you use your podcast to promote your business (as discussed earlier in other articles), you need a way to convert those listeners into customers! (That’s pretty obvious, right?)
To achieve this, you need a lead magnet.
A lead magnet is simply a landing page that generates interest in what you are offering to a potential listener to take action. The action we are talking about here is that a person is willing to share their name and email address with you in exchange for information.
You’ve probably heard the phrase “The money is in the list.” Believe me when I say, it’s true!
Email marketing is proven to produce a return on investment (ROI) of over 4000% on average for US businesses! That means that for every $ 1 spent promoting email marketing, a business would generate $ 4,000 in revenue. (DENY: Those are averages! Some companies will earn MORE and many will earn LESS!)
But, to sell you products or services, you need to move listeners to take action to join your email list. Doing so must convince them that it is best for them to do so.
One way is to make them an offer that prompts them to visit your website. Usually this will involve free information or resources that could be valuable to the other person. You cannot sell directly to a visitor to your website! You must first convince them of your value to them!
Less than 5% of the people who initially visit your website are ready to buy at that point. Instead of focusing only on the 5% who are ready with credit card in hand, focus also on the 95% who are looking around and observing you!
5% will buy.
But if you can build a relationship with the other 95% that benefits them, some of them will also come back and become buyers.
That’s what a lead magnet will do for you!
Just make sure your lead magnet meets these 5 things:
1. Make a specific promise that solves a specific problem for a specific type of person.
2. Give the potential customer enough information on how this will work for them.
3. Make sure the offer is perceived as “high value” in the eyes of the potential customer.
4. Provides near-instant gratification for the person who will sign up to receive it.
5. Contains clear instructions on “What to do next”. (ie “Receive your report here”).
When you design your lead magnet with those five parts in mind, you’ll start to see your email list start to continually grow.