Social Media 101 for entrepreneurs

There is no denying that social media are valuable tools to use in your marketing activities. However, the key to success for business owners is to wisely plan the time they spend on social media.

You will need to consider the types of social media you will be using, what might be advertised, and how often to post. Pacing your social media activities prevents excessive market saturation.

Keeping content up to date can also be a challenge. Ask yourself: Is there a way to run a fundraising campaign for a worthy cause? Is your office willing to collect items for the food bank? You may have decided to install recycling bins for items like batteries and light bulbs and returnable beverage containers that your customers can also use. Or maybe your office can host a contest. Perhaps your workplace has had some improvements or a new mural was painted on the building. Maybe you can get a project with your contacts. Maybe you can post an announcement of upcoming sales or discounts.

Social media offers a great opportunity for your business to celebrate causes, fundraisers, and community events that you are a part of. It’s a great way to support those you network with, as you can also celebrate their successes and contributions to the world. And of course, you can use it to invite networking opportunities to keep the conversations going with your contacts. In addition to this, supporting community and charity events tells your staff, vendors, and customers that you care about making a difference.

Very often, an idea for a social media campaign or topic that you’d like to cover comes to mind, but you don’t have time to follow up on it yet. Write down that idea so you can come back to it later. This way, no opportunity is lost.

Before rushing in with random posts, it’s important to decide how you plan to build buzz about each event and what you expect as a result.

Here’s another tip: Have a couple of documents on your desk with social media announcements that you and your staff created during your brainstorming sessions. It will keep your social media effort well organized and it will be easy to post items during peak hours of the day.

So what are the best times of the day to post? That really depends on who you’re talking to: their age, their interests, etc. For business, the best days to post on Facebook are Thursdays and Fridays between 11 a.m. M. And the 1 p. M. (Pacific). 11 a. M. Will bring more shares, while closer to 1 p. M. You will get more likes and clicks on links. For Twitter, post between 11 a.m. M. And the 1 p. M., During lunch hours, it is the best time. However, on weekends it shows 30% more activity on Twitter. Due to typical business activities during the week, the best days to post on LinkedIn are Tuesdays and Thursdays. The best time frames to schedule LinkedIn posts are between 5-6: 30am. M. And 3-5 p. M. (Pacific). If you use Google+, posts scheduled on Tuesdays and Wednesdays, between 7 a.m. and 9 a.m., are the most effective.

Regardless of the length of time you’ve decided to work with, and no matter how many social media outlets you want to try, being on social media is rewarding. If you have a lot of different media and find the idea of ​​managing them within a period of time overwhelming, there are a couple of options for you. Assign a staff member (or pay your child) to do this for you. Alternatively, set alarms on your cell phone to remind you to post on specific days. When you’re very busy, there are numerous online services that allow you to schedule posts for automatic publishing well in advance.

How you use social media will vary depending on the medium (Instagram, etc.) and the type of product, service or campaign you are currently working on, and the type of person you are trying to reach. Consider what time your target audience is online, how old they are, what they are doing when online, how long they are online, and when they are most interested or curious. Perhaps a customer survey can help you determine this.

By doing these suggested activities, you will notice that less time is spent on social media and that your activities are much more effective. For more business advice, check out Brummets’ book: Purple Snowflake Marketing, which provides valuable business advice for any service, product, or book you write.

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