crisis after crisis
As many around the world continue to wonder when the COVID-19 crisis will begin to subsidize, organizations and their brands are also experiencing great uncertainty and economic challenges.
Natural disasters, political unrest and disease have been the main disruptors in recent decades. As the world endures crisis after crisis, pressure is mounting on businesses to adapt and stay in touch with consumers. Business continuity, product launches and of course employee and consumer well-being need to be addressed.
Digital marketing is an essential tool for any organization and even more so in times of crisis. Making an investment in digital marketing services is more important than ever and may very well be the deciding factor in the survival of your business.
The importance of digital marketing
As barriers continue to prevent face-to-face business and live conference and event cancellations stretch into the foreseeable future, organizations must shift and realign marketing budgets toward content marketing, SEO, and other digital campaigns.
Companies can reach new audiences with a simple website update or a new social media campaign focused on remote workers.
Among the many benefits of implementing a digital marketing strategy are:
It is more profitable than traditional advertising.
It is particularly powerful for building brand awareness.
Digital marketing strategies, when properly structured, build trust with consumers and as a result, sales convert at a faster rate.
Impactful marketing strategy not only benefits the brand and the company, but research-based digital content can provide benefits to the general well-being of consumers.
the new normal
Clients who have only immersed themselves in the field of digital marketing are likely to give marketing a try during this crisis. However, they are also likely just scratching the surface of the endless opportunities that bring marketing strategies to life and drive ROI.
Digital marketing will only be seen as a contingency plan by myopic companies that resist change and will go back to business as usual. But forward-thinking companies will see that it provides long-term value, both in times of crisis and calm, and incorporate it into their marketing strategy going forward.
As things return to normal, even if it is a new normal as many predict, business plans and strategies will be altered forever. The human impact of this crisis cannot be overstated. However, one critical benefit that we are lucky to have during the crisis is the opportunity for connectivity that digital marketing brings.