Dear Friend,
I recently had a client who came to me in desperate need of more business.
This is the story …
He had only been in the construction business for a short time, two years to be exact. And during that time he got off to a great start.
He was inundated with a constant flow of work from the only client he had. He had a predictable income stream and never had to worry about losing his job …
That was until his client decided to pull out and drive into the sunset.
In the blink of an eye, my client was out of a job and his income was depleted.
What’s worse is that he had no knowledge of how to market his business effectively.
That’s when he came up to me and asked me to fix things … (which I did, of course).
What does this have to do with you?
If you are a business owner and only rely on a freelance writer, then you are making a big mistake.
Is that how it works.
Any decent freelance writer will have more than a few clients on their books and will almost always be busy thinking about their next winner.
You see, creating a copy requires an immense amount of time and research. And for writers to be able to keep our clients happy and create a copy that makes a bushel of money, we need to give our full attention to one project at a time.
And when it’s time to call your copywriter to get a winner (because you need a quick cash flow increase, etc.) …
Will have to wait!
Which means that much-needed business could be lost.
Listen, the business world moves at 100 miles per hour and you need to constantly move and keep up with your competition. Having only one editor on your books will hurt you badly.
The time will come when you urgently need your copywriter to advertise a winner.
You should seriously consider having at least two top-notch copywriters in your books that you can turn to whenever you want.
This way, you’ll never have to put anything on hold due to someone else’s work schedule, and you WILL KNOW that your copywriter will get down to business producing a blockbuster copy for you almost immediately.
Anyway, until next time.
Peace.