More and more companies are developing mobile Apps to improve the functions and activities that users can access from their phones. Mobile app development focuses on areas like accessing information with ease, using multiple features to use the information, and also transferring it along with the data.
Drivers for growth:
The forecast for the mobile app market is really good until 2016: one of the many drivers is the increasing number of tablets and smartphones. With these numbers increasing, it is only natural that the number of apps and downloads will increase exponentially. The demand for free mobile app development is also increasing.
Business Applications:
When it comes to business and the mobile app market, organizations are looking forward to using apps like Webex Meeting developed for the iPhone. Makes video conferencing easy, especially with the built-in camera and available mobile broadband connection. With such innovations and many others in the pipeline, it is becoming easier for companies to hold meetings and conferences from different locations with ease. The number of apps being developed for businesses is now in the 12-15% range. The demand for business mobile apps will continue to rise to keep pace with the demand for business apps.
Challenges in mobile app development:
Currently, one of the biggest challenges in the market is the inability of software development companies to create mobile applications that work on different operating system platforms. Most of the applications are being developed for a specific operating system platform. There are quite a few studies that offer insights into different aspects of the mobile app market, along with an analysis of what vendors should be investing in. Some of the key vendors that dominate the market today are Microsoft, Google, Apple, Nokia, and Blackberry. Other providers that play an important role are Archos AppsLib, Amazon Appstore, Crackberry Store, Dell Mobile Apps Store, Handster, Pocket Gear and Samsung Apps Store.
Important questions to consider:
- What is the market outlook for the next 2 years? What growth rate can be expected?
- Key market trends and market drivers
- Key providers and their role
- What opportunities and drawbacks are key vendors facing and what to expect?
- What are the visible strengths and weaknesses of the key vendors?
According to one analyst, most mobile app development is done with an emphasis on enhancing the features available on a mobile device. Many companies use these applications to improve customer access and improve business results.