As you know, web design and development affects your business and audience. It’s the first thing they see about your business, so it should make a good impression. Below are three important aspects of web design:
1. Make the first impression
Like I said, your website is the first thing a potential customer sees before learning about your services and how your business works. Those first few seconds are essential in your business because they determine whether or not a potential customer will become a customer. And it also determines your bounce rate. Would the customer leave the site almost immediately? Or would they stay and review their services?
An unattractive website or, God forbid, an outdated one would cause your audience to bounce immediately. This is because the first impression matters. What they see first, your brand and website, is very important to your business. Therefore, you and your business should always keep up to date on the latest trends and technological developments.
2. Help your SEO
Great web design is more than just how good it looks or how easy it is to navigate. Although these two are important on their own, a great web design must also be SEO friendly.
A great way to stay on top of your game amongst your competition is SEO. Let SEO be built into your website design from the ground up for the long term and watch your website improve its ranking on search engines like Google or Bing.
If you don’t know how to integrate SEO into your website, don’t leave it for another time. Instead, get a professional web developer who knows what he’s doing.
3. Develop the character of your company
The way your website looks and feels to your audience is how they perceive customer service to be. For example, when you first enter a company, several things happen. You are recognized as a potential customer and are immediately attended to by the receptionist. Also, the receptionist directs you to the waiting room or directly to the person in charge.
If you are transferred to the waiting room, you will be given certain refreshments, such as coffee or tea, depending on your preference. And when you finally meet the person who would take your request, the way she treats you, her character, is what makes you stay or go.
The same goes for websites. Your website tells a potential customer what the character of the company is like. So you have to ask yourself: is your website easy to use? Natural? Welcome? Easy to navigate? And most importantly, is it SEO friendly so more customers can find your business?