On December 17, 2008, Permission TV released the results of its survey on online video initiatives for 2009. 2 out of 3 respondents listed online video as the main focus of their 2009 digital marketing campaigns, more than any other category, including social media and search. So what does this mean for orthodontic marketing?
Put on your shoes, prepare your scripts, find video cameras and put a video on your website in 2009. Procrastinate no more…you can’t afford to either! Only one practice can be the first with an “effective video marketing presence” in your area and a standalone video describing your practice is not enough. You should tell the story of your practice in a series of short videos to engage new patients and increase referrals.
I can hear the growls and moans now! Don’t worry, it’s not that hard and you don’t have to spend thousands of dollars on professional video productions to be effective with an online video web 2.0 marketing campaign. The goal is to be “seen” and “heard”, which in turn builds trust and increases referrals.
After the holidays, take advantage of all the sales if you need equipment. YouTube started accepting HD (high definition) videos on 9/11. This makes a big difference in which camera to buy. When recording a video, you should think about:
– cameras
– stereo
– Turning on
– scripts
– cupboard
– etc.
This isn’t rocket science, but you need to understand how it all works together to be effective. Each area plays an important role in any video production.
If you already know you want to outsource your video project, using live actors proven on the Marketing With Live Video website is your best bet for the money. Walk on video works on any website except flash intros (located on the home page), so you don’t have to change your main template to fit the video screen. With a walk on actor, a professional can not only deliver their personalized message to patients, but can also instruct them to contact their office for a free consultation or any area of their website that may contain other videos or special content. interest. There is no end to what you can do with this service.
The entire global economy is projected to slow or possibly come to a standstill in 2009. Be proactive, not reactive:
1. Step up your content marketing next year
2. Adopt a web 2.0 marketing campaign on the Internet to attract new patients ready to start treatment with disposable income. Patients are researching all of their options at treatment providers on the Internet.
3. Include videos on your website and web 2.0 campaigns to quickly engage and emotionally connect with your audience. What better way to direct viewers to contact your office for a courtesy appointment than with audio/video.
Individually we have no control over the economy or the effects it has on the average consumer. However, we do have control over how we choose to approach these uncertain times. You’ve got the results…use them to make 2009 a remarkable year in your practice.