Like any other recipe for success, SMS is being promoted from a personal, everyday function to a marketing tool. SMS is shifting to a more business-oriented end. Economic activity shifts from traditional industries to technology and media. this brings bulk SMS services at the forefront of this evolution. Apart from the fact that SMS is an old technology, it is still a very effective communication channel between businesses and customers, especially in developing countries. Three out of four smartphone owners are in a developing country. However, not all users can access the Internet. Bulk SMS is the business alternative to reach potential customers with restricted or no access to the Internet. Marketing is direct and attractive.
Bulk SMS is no longer considered an intrusive approach. On the contrary, it is expected. This is why branded SMS marketing is already thriving in emerging markets like Nigeria, South Africa, India, Brazil, Kenya and Mexico to name a few. While email spam filters block almost all attempts to distribute large volumes of information, bulk SMS remains the only effective option for reaching unpenetrated markets. Another factor contributing to the widespread use of text messages as an advertising medium is the relatively low cost. The real money comes through your benefits. Especially for developing countries. What is also important is that you get involved, listen and interact. It is to be expected that the quality and delivery rate will also influence the total cost of bulk SMS. They turn out to be the main reasons why emerging markets have such low prices.
Bulk SMS is applied to many sectors, from agriculture to politics to promoting a candidate and his party to the public, and from healthcare to the commercial sector. Particularly in developing countries, mostly African and South American, the SMS industry helps to improve both education and crime prevention. The emergency communication aspect has also been commercialized to some degree, with innovative features serving for mass SMS delivery in emergencies such as natural disasters. As part of a marketing campaign, mass text messages are also introduced for alerts, notifications, and contests.
Even when the Internet and social networks fully penetrate developing markets, SMS will not fail to generate a good amount of revenue for companies. Until now, no other medium matches the directness and effectiveness of Bulk SMS.