For a small business owner, advertising can be a large part of the budget, as well as quite time consuming. Advertising on your car can create a much easier and lower cost solution to the problems associated with traditional print advertising.
One of the first places small businesses go to advertise is the local yellow pages. Yellow Pages ad prices can vary widely, depending on size and the number of other special effects used, such as bold letters, borders, colors, graphics, placement, etc. They can typically cost anywhere from $70 for a simple name, phone, and address listing to over $20,000 for multiple large listings with all the extras. These fees must be paid each year to appear in that year’s publication. It may not be too bad if your business is located in an area that is served primarily by a single brand of yellow pages, but it can become more expensive and complicated if your business is located in a major metropolitan area where there are several different editions. of yellow pages. The price of advertising in the yellow pages would double or triple if one wanted to advertise in all the major books.
A similar problem occurs when it comes to advertising in local newspapers. You may want your ad to appear in all of the local newspapers, and prices will vary depending on the size and location of the ad. When multiple ads are running over a period of months or years, the newspaper’s advertising budget can be quite high and it can also get complicated trying to keep track of all the different ads.
Direct mailings can be effective, but they are also time-consuming and expensive, requiring paper, printing or photocopying, envelopes or postcards, paper, and postage. You can take the time to get local addresses from the phone book or business pages, or you can incur another fee to purchase mailing lists. Printing and processing the shipments take time away from the company, or another invoice can be added to the list if you choose to hire another company to do the drop shipping for you.
Another common option for small businesses is to print flyers and brochures for distribution. Although the costs of paper, printing or copying can be quite cheap, distributing them can be time consuming.
Billboard advertising can be very effective, but the price of a billboard is usually between $400 and $600 per month in most cities, with fees exceeding $2,000 for special billboards in high-traffic areas. . In addition, you must pay to print the billboard, and most companies require a minimum of three months of advertising.
An alternative solution is to advertise on your personal or business car. Car advertising can be relatively inexpensive, as you are usually only charged once, unless you decide to change your design. A magnetic door sign or decal will typically cost around $70 per door, making it less than $150 for a vehicle. One of the newest forms of car advertising is “wrap”, which is a digitally printed adhesive vinyl that covers the entire car with the exception of a few windows. Prices for a full-color car wrap range from $2,000 to $6,000, but again, it’s just a one-time fee, and the wrap is considered permanent, though it can be easily removed. There are no monthly bills, nothing to keep track of, and no contracts; all you need to do is simply drive your car, or even leave it parked, and this mobile billboard will be seen by thousands of people every day. without any additional effort on your part.