Marketers are encouraged to learn to understand and embrace Generation Z. This generation is socially aware, progressive, ambitious, and engaged. All their lives they have had access to the Internet and a great deal of technology. While they may not currently be your target audience, by 2020 they will represent nearly half of all consumers. Therefore, it is vital to connect with this generation and build relationships that last.
They crave honesty and authenticity
While identification is important in forming a connection with Gen Z, attempts to look hip will come off as fake and inauthentic if you try too hard. These young people act like adults and want to be treated that way.
Instead of focusing on the current buzz, marketers need to pay attention to viral trends. Find a fun and unique way to incorporate such trends into your marketing campaign to build a connection.
Authenticity, transparency, and honesty are traits that need to be implemented in the core. To apply these three important traits, a connection must be made on your own terms. You must be willing to not only capture their attention, but also provide value to their interactions with Generation Z.
Reconsideration of social networks
The influence of social media on Generation Z is unprecedented. For many years, relationships, health, and financial success have been keys to happiness. However, for this generation, social media directly affects their happiness. To connect with them through this platform, you have to find a way to make them feel heroic.
Justify the impact
In many ways, this generation feels like they have been living in a corrupt world. They have seen war, recession and terrorism as part of everyday life. They are worried about the future, but prepared to act.
This generation wants jobs that impact the world. In addition, they want to purchase products that impact the environment and society. They want brands that have an impact and can demonstrate it.
Generation Z wants products that are aligned with the causes they consider important. Give them tools that make them believe they are improving the world. Establish innovative marketing campaigns that add value without appearing self-centered.
visual leverage
The average consumer of this generation will see hundreds of thousands of ads before the age of 15. They naturally know how to determine the things that matter. Therefore, the goal should be to create comfortable content to make a connection with Generation Z effectively and quickly.
Many brands have found that one of the best ways to achieve such a feat is through the use of GIFs. These work because everyone relates to them. A GIF is short and aligns perfectly with your decision making filter.
Help with building your brand
Generation Z has stood by and watched as millennials struggle to find jobs after graduating from college. Therefore, they are well aware of the importance of finding a valuable job as soon as possible.
This generation is not satisfied with packing up groceries at the Five and Dime location. Instead, they spend their time volunteering, building ships online and becoming ambassadors. They are always looking for ways to build their personal brand.
Invite them to be a part of your brand while working on your own. Influencer campaigns, social media ambassadors, and virtual focus groups make them feel like they’re invested in your brand. This will ensure their loyalty as they increase their online presence.
Generation Z is a serious bunch of realists. They are constantly looking for new solutions. As long as you pay attention to them and learn to speak their language, they will be willing to join forces with your brand.