How do you know if your social media marketing efforts are working? These seven ways to analyze your social media marketing efforts will help you understand what works, what doesn’t, and what needs to change.
1. Commitment
Are your followers responding to your actions on social media with their own comments? How many comments do you receive on average for each post? Which post has the most comments? What happens if you stray from the topic? What happens when you stay on topic? These questions can be answered with the analytics in the control panel of your social media platform.
2. I like
When you post something, what is the response? Do people like your post, love it or dislike it? Does it make them happy or angry? Seeing the likes on each comment and how they grow on your page overall is a good way to see if you are connecting with the right people.
3. Actions
What percentage of your posts are shared? Do you ask people to share? When posts are being shared at a high rate, it is a good indicator that you are connecting with your audience. When no one shares a post, it’s because it’s not really that shocking or because they don’t think about it, so be sure to ask people to share it.
4. Growth
It’s easy to tell if you’re growing or not by the amount of likes you get on your page. If you can dig deeper into the analytics to find out where new people are coming from, that will make your efforts that much more effective, as you can repeat what works and stop doing what doesn’t.
5. Scope
Often times, especially when you are driving a post, your reach (that is, how many people see the post) is an important indicator of your post’s effectiveness. For example, if you reach 1,000 people but no one responds, likes, or comments, the content may not be right for your audience.
6. Clicks
The number of people who click on your landing page compared to the number of people who view it is also a great indicator of whether you are already hitting the mark with your audience. If you get a lot of clicks and no conversions, your landing page may not be entirely correct compared to the information that causes them to click.
7. Notices
Who talks about you, what do they say and where do they say it? Social media is a great way to check the barometer regarding the health of your business and the opinions that others have of your business. You can set up a Google alert so you know if someone is saying something about your niche, industry, or even your name.
Each social media platform has its own way of showing you its analytics, but each one has good analytics that can show most of what is mentioned here without having to buy anything special. That’s one of the many things that make social media marketing so effective.