In part 2 of this series, we’ll discuss a little bit about how to place a good and effective ad that can help attract more buyers. This is very important for your vehicle to sell faster and at a great price.
The first step in placing an ad is to go take some photos! Now we may not all have access to a digital camera, but keep in mind that photos are going to double or even triple the amount of takers! When taking photos, do buyers a favor and take lots of photos, and good ones too! A great photo can do wonders for a vehicle to sell quickly, so the 3am photo you took in the parking lot with your camera phone may not be the best option. First of all, location can make a big difference. If possible try to get the car to a cool place to take a picture or if your vehicle is not running try to remove any distractions or clean up the scene a bit, tall grass and other miscellaneous things is not what the people are searching. purchase. Secondly, I realize that not all of us are professional photographers, but taking a picture in the morning or at night when the light is better can be very helpful, as well as choosing a low angle where you can place the whole car. This can help set your vehicle apart from all the other standard side shots in a parking lot. Don’t forget the interior and engine compartment, either.
Now that we have some great photos of our vehicle, let’s place our ad. Now, in the information age, people buy vehicles very differently from how they used them. Most buyers use websites to find or search for vehicles they are interested in and will limit themselves to a few that they would really like to travel to see in person. This also benefits the seller, because we can now usually sell a vehicle to someone much further away than we could in the past, providing a larger pool of interested buyers. However, with this type of buying process in mind, it’s a good idea to give as much information as possible to the buyer. Put yourself in the shoes of the buyer and think about what kind of questions he would ask. This can be a start, but the more detailed the information, the better. Think of anything from what options the vehicle is equipped with to new parts, repairs that have been done, etc. One thing that is irritating is seeing ads that simply say “works fine” or “call for info”, this is inconvenient for the buyer and can also waste a lot of time with tire kickers.
Now that we have some information on how to make our car more attractive to potential buyers and give them the information they need, the only thing left to do now is sell it!