The music business has grown so much with the advent of the Internet and its accessibility. The appreciation and knowledge of music have crossed the common lines of race, country, gender or religion.
We have accepted and appreciated all kinds of music from other parts of the world mainly through its availability in various sects of the media. This, in turn, has changed the way people and their perspectives on cultures are a more open and pragmatic medium by which we should all celebrate.
But we should trace the beginnings of this worldwide music mania. How did it start when, in fact, music has for so long been confined to such a small audience that its reviews were mostly censored and banned when the content was controversial or too big for the time? It is at this time that we should celebrate the coming together of e-commerce and the industry that has made the Internet a mainstream marketplace and a foundation for cultivating talent and a global perspective. With the flourishing of online tradable goods, the music business has broadened its horizons to a broader and more appreciative audience that has been educated to express itself and thrive with the help of e-commerce. This move not only spurred the profit sharing that has now become the great music industries of our time, but it has also paved the way for more local artists to make a change to make it in the music business.
Discovery masters of underground music have had the opportunity to publish their records through the rise of e-commerce and independent bands have also had the opportunity to be published, listened to and purchased online. The big wigs of music retail like iTunes, Amazon, and the like have made music sharing more accessible and affordable, as songs can now be purchased individually instead of the old-school buying the entire album to listen to that song. . This retail package of individual songs has proven to be more profitable for the artist and record label than the harder sell of the entire album.
Another advantage is the immediacy of this retail music availability. Once a song gets airplay on the radio in premiere, it only takes a few minutes before millions of people around the world can buy that song online. Through e-commerce, we are now more than ever able to sell music at a faster rate. This lucrative music industry has encouraged more and more artists to develop and create music that can now be shared among a global audience that could be educated and cultured in a positive scenario for economic development and music appreciation.
Although the rise of online music purchases has also mitigated the rise in unregulated illegal music downloads, the benefits outweigh the harm on which the rise of the music industry should be based. E-commerce has improved music sales in the last decade more than ever before.