In today’s complex music industry, independent artists are receiving more attention and respect from other countries than in their own backyard. What’s wrong with this image? The land of the free, the home of the brave; however, trying to accelerate his music career with media exposure in the US; foreign countries such as the United Kingdom, New Zealand, Canada, Japan, Australia, South Africa; To name a few, they are leading the way of streaming independent artists without hesitation. Dj’s and radio stations in different parts of the world and their love of music are helping to bridge this gap.
Being hugged by others and feeling the love and appreciation for having another outlet is a blessing for every independent recording artist; heard on the radio and in other publications such as online music blog magazines. Conventional radio used to be the place to discover new artists, today why is it so difficult to get into mainstream radio? Is it due to greed, ego, selfishness, or other worldly attributes and influences? Reach out to many music lovers around the world; the dependence of a sector on a global market; it is not a wise choice among talented creators who produce music.
As a registration executive and manager in the industry; The key is to build relationships with others who are willing to share your platform so that you are better as a production company and reach consumers in a positive and satisfying way. Music is freedom, an outlet to help people improve their lives like anything else that can be beneficial to the well-being of others. If you’ve been blessed to become a household name and are in a position of authority in the entertainment industry, regardless of whether it’s on radio, television, or other media platforms, then why not use your status to benefit. yourself and those who may need exposure? in the industry?
I remember being at a concert a few years ago listening to R&B soul singer and performer Charlie Wilson. Sharing one of his testimonies and reviewing his Baptist melodies, he declared how he promised the Lord that he would continue to praise him and testify to the level of his success that he enjoys as an artist. He was not afraid or ashamed to give glory to God! For everything we do, regardless of occupation, if there is an opportunity to do something good for someone, do it.
Although conventional radio is one of the largest platforms for making music heard; We’ve all heard the saying “don’t put all your eggs in one basket.” Thanks to today’s independent radio stations, podcasts, and other media platform services, there are more ready-to-fill baskets forming around the world. These are the true pioneers giving unsigned music production companies and artists the opportunity to shine without breaking the bank. For those on the radio, as a radio personality, are you doing what it takes to please your audience by bringing them new music?