Google: the king of traffic
Tips you can now use to own Google in your market and get more clicks than your competitors for less money.
Raise your hand if you use Google…
Good. Now, if you’ve raised your hand, listen up, because the tips I’m about to give you I learned directly from Perry Belcher, a guy who spent nearly $700,000 on Google advertising last month and has generated $100 MILLION in online sales primarily through AdWords. . He knows what he does.
And if you’re not using Google, shame on you. Google has the most traffic, clicks can be cheap once you learn these secrets, and it’s the easiest way to get traceable scientific reports you can use to learn what works, FAST, and without breaking the bank.
Until you master Google advertising, don’t waste your time or money anywhere else. Once you’ve learned these secrets, you’ll be ahead of 95% of AdWords advertisers.
First, let’s talk about the PPC 5 stars…
AdCreative
keyword selection
Bid Strategies
landing pages
quality scores
Ad Creative – This only means the ads you use.
As you may know, Google has a search network and it has a content network. The search network shows your ads when people search for the keywords you’re bidding on (and possibly related keywords when using the broad match type). The content network shows your ads on pages in the Google Sites Network that have content relevant to your ad.
You should ALWAYS use a separate ad for the Search Ad and the Content Ad. Your search ad should be more direct and specific about your offer. On the content network, it’s okay to go a little crazy with the title if you want. In fact, many of Perry’s content network ads are a bit shocking or controversial.
This guy sells everything from mole traps to pharmaceuticals. One of the headlines on her content network ad is “Hello, Mole Lady?” – complete with the question mark and quotation marks. A little weird… yes, but it works. When your ad shows on the content network, remember that you often have to divert a reader’s attention from an article they’re reading. It’s a bit more difficult than when your ad appears in search results and visitors are already looking for something relevant to click on.
So… content network = shocking/controversial
Search Network = direct and relevant
Your ad headline should grab a person’s attention. You can use the secret of the big dogs, like Amazon, and use the actual keyword searched for in your ad using a placeholder.
{keyword:default} – display the keyword in lowercase
{Keyword: default} – Displays the keyword in uppercase
{Keyword: default} – This limits the first word of a keyword phrase
When you see the word “default” in the placeholders above, that’s simply what you want Google to use instead of the actual keyword phrase searched for if the keyword phrase is too long to keep your title below 25 characters.
For example… if I were advertising a vacation to the coast, my headline might be…
“{keyword: coastal vacation}?”
If you bid on the keyword “Maui Vacations,” then “Maui Vacations?” would show up as my title, but if I was using a much longer keyword, like “Great Caribbean Vacation Deals” (25+ characters), my default keyword would show up in the title, so it would be “Coast? holidays?” instead, when someone searches for a keyword phrase that is longer than the allowed 25 characters. Make sense?
By the way… if you can put a question mark or quotation mark in your actual title, it almost ALWAYS increases clicks.
When writing your ads, try to put your keywords in your title if possible. An ad that is highly relevant to what someone was looking for will ALWAYS outperform an ad that is general (even if the general is a much better ad), because in a way, it’s like Google is saying… “Hey, how about that?” This is what you were looking for?People just naturally click on ads that contain the keywords they were looking for.In addition, the keyword in the ad is always in bold, so it catches their attention.
The second line of your ad should show a benefit…which is self explanatory, right?
The third line of your ad should be a call to action. Google doesn’t like the words “Click here”, but you can use terms like “visit my website for information” or “read this free report”, etc. Your display URL should be designed to close…or offer some kind of branding. Again, if the keyword is in the domain, it appears in bold = more clicks.
Here’s a neat trick you can use to make your ad look more official. Let’s say I’m bidding on the keyword “bronchitis”. What would get more clicks? Using “http://www.bronchitistips.com” or “www-bronchitis.com”
In most cases, the shortest, most direct URL will get more clicks. Of course, bronchitis.com was probably taken over by someone else a long time ago, but did you catch the trick? The URL isn’t really bronchitis.com, it’s a shortened version of [http://www.www-bronchitis.com] (kind of a weird domain, but very useful for Google AdWords purposes because the display URL looks a lot like “http://www.bronchitis.com”, a short domain that looks official.
One I just signed up like this is www-5oogle.com… do you like it? Guess what it looks like when it shows up in AdWords as the display URL? You probably guessed it… http://www.google.com (by the way, this domain works great for me. Lots of clicks, regardless of keyword or ad content)
Selection of keywords:
Start with about 200-300 keywords related to your niche. You can use the Google keyword recommendation tool to find some relevant keywords. Do you think you will get high relevance scores when you use the keywords that Google recommends? Yes.
Here’s a great tip for you: enter a domain in KeyCompete and find out what keywords your competitors are using, or enter a keyword and see what websites are bidding on it. It also gives you a quality score for each keyword so you know how you’re doing for the site that uses it. In other words, spy on the competition and download the keywords they use in their Pay Per Click Campaigns.
Here is the link:
[http://www.keywordcompeter.com]
After a week, narrow your initial keyword list down to maybe your top 50 performing keywords, and after 30 days, narrow it down even further, so you only pay for clicks that are profitable. One other thing… if you have a keyword that you KNOW is making a profit… like earning $2 for every $1 you spend on clicks, for God’s sake, don’t set a daily budget! (or at least not a low one)
Bid Strategies
Bid in increments of 2 and 7. For example, don’t bid 0.15, bid 0.17 – For informational purposes only to see how many clicks are available, set a high click bid at the beginning, such as $ 10 (in most niches that should show you the most clicks available), then work your way down as low as you can without the clicks available going down MUCH. You can usually find the sweet spot.
Aim for ad placement 5-7. If your ad is good and gets a lot of clicks, it will appear higher even than some of the ads that bid more than you. Google places the ads that make them earn more money higher. If you bid .25 but get three times as many clicks as someone bidding .50, your ad will be preferred and rank higher.
Landing Pages… You CAN use squeeze pages and Google doesn’t count for it, just make sure you keep them relevant to your ad if you want a high number of signups from your ad campaign. Good click-through rates don’t matter if you’re sending people to a landing page that doesn’t suit them.
Get the most out of your keywords…
Start bidding on all three match types for any given keyword. For example.
keyword
“keyword”
you raise me up original
Don’t just use broad match. You can at least triple your number of clicks this way.
In the long run, it makes sense to use Google AdWords Editor (it’s free) when you’re going to be working with a lot of campaigns, and it’s a good idea to split each keyword into separate ad groups containing just the 3 variations. of your keyword. (broad, exact, phrase match).
I hope these free tips help you. I have many more to share with you and I wish you the best in YOUR business!
bram smith