Today, there are different modes of communication such as radio, telephone, television, telegraph, newspaper, email, and fax. However, they are not reliable or affordable as a short message service. Global SMS revenue is estimated to cross the USD 150 billion mark for the first time in 2013. Among the different modes of mobile communication, SMS is still the king with its traffic expected to reach 9.4 trillion messages in 2016. Additionally, around 2.12 trillion text messages are sent each year.
As the short message service is gaining recognition, SMS software has become very popular among people as it is fast and reliable. Previously, people had to rely on SMS service providers to send messages to thousands of recipients, but now by using the software, people can send messages according to their expectations. As SMS software has customizable features, it allows users to schedule the delivery time. All you have to do is enter the message and the mobile phone numbers of the recipients and click send.
As it is a fast, cheap and reliable mode of communication, it is being used in different sectors such as companies and educational institutions. It is not only used to promote products and services, but is also used to inform employees, potential customers, and business partners about new product launches and events. Corporate companies use the short message service to inform their employees about some important events, rules or salary increases. It is also used in the stock markets to update shareholders on market conditions. Because it saves time and money, it is also used in the real estate industry to convey information to business partners.
When everyone needs to be informed about a particular event or discount offer, using SMS software is the best solution as it allows you to send a common message to thousands of people with just one click. One of the important benefits of the short message service is that you will not have to spend additional dollars for this messaging service, other than a small service fee. Nowadays, some of the SMS service providers also offer free software to catch the attention of businesses and sellers. However, you should check the features of the SMS software before choosing one because some programs may not have customizable features. Another amazing feature of the SMS software is that you don’t have to have much technical knowledge to use this software. So, choose the best SMS software and start your SMS marketing campaign.