Digital marketing is all the rage today. New methods and techniques are being devised every day to carry out marketing. In the midst of all this, it’s easy to assume that email marketing is an outdated process.
We can consider it because it is no longer used or it is not getting the desired results.
However, you couldn’t be more wrong.
Email marketing is still widespread today. It is, in fact, more and more successful over time. But what makes it such an attractive marketing technique, despite being so old?
Well, let’s find out.
Here are the reasons why people are still in love with email marketing:
1. Low cost
The main reason why email remains a favorite is the cost factor. It has a very low cost involved. All you need is a working email id and you are ready to start working on email marketing tactics.
Sometimes people start buying bulk email addresses. However, it is quite rare. They mostly send emails only to people who actually subscribe to the site.
An emerging practice is the use of software to automate the generation and sending of emails. However, this cost is usually less compared to other modes of marketing.
There are no printing charges involved, nor do you need to pay fees for ad space, such as space on TV and newspapers. In general, email marketing is still one of the cheapest modes of marketing.
2. For customers only
Most marketing techniques involve users who may never have interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.
However, email marketing is the only type of marketing where the users themselves ask to be part of the company’s subscribers.
Companies obtain users’ email addresses when they sign up for newsletters or when they register on their website.
Getting pre-approved by customers ensures that your email sending effort is more visible and effective compared to other marketing methods.
3. Target your audience
One of the great merits of email marketing is that it allows you to target a particular segment of your audience.
Since companies usually obtain email addresses through subscription or registration, they also capture their basic information about the customer, such as name, gender, age, location, etc.
This information could be used to create targeting emails.
For example, if your company has a great offer for students, you can send emails to users under the age of 24. And, if your company offers discounted prices on women’s clothing, then you may want to consider targeting women rather than men.
Users may also notice the pattern of receiving only those emails that are relevant to them. Thus, in addition to saving a lot of resources, the company can also create a trust factor between the customer and the brand.
4. Ask them to make a move
One-way marketing, despite having a broader reach, suffers from a very critical drawback, namely the lack of interaction. Even if you present the best of your marketing ideas, the user is free to ignore them.
In simpler words, you simply cannot force users to make an effort to pay attention to your offer. However, small efforts can definitely pay off.
Email marketing allows you to make those efforts. By introducing a simple “call to action”, you can ask users to visit your website and see what you have to offer.
Having a call to action also saves you the hassle of giving out too much information in the email. Therefore, in the body of the email, you can simply include the most attractive content.
5. Save yourself the effort
In addition to being profitable, it is one of the simplest marketing methods out there. One does not require any high-end software, or a large team or a separate department.
All you need is the necessary hardware and a few professionals who know the job.
There is always the possibility of using better software and tools in email marketing.
However, most of the people prefer the simple format as it is mainly the content that decides the effectiveness of an email. The lack of complexity allows you to fully focus on creating engaging email content.
6. Check your score
One prominent feature that makes the email marketing technique desirable is metrics. Most traditional marketing methods have poor or no metrics, such as radio, TV, and newspapers.
However, in email marketing, despite being decades old, you can get all the measurements you need.
Also note that to identify performance metrics, you would need proper email software.
A proper software will tell you everything correctly, from the number of emails that were actually opened to the ones that redirected the user to your website.
These results could give you insight into what’s working and what’s not working for your campaign.
7. See instant results
A great benefit of using email marketing is that it allows you to see instant results. As soon as you send an email, the user will either receive it or receive a notification about it. Most people check their emails within 24 hours.
Therefore, whether or not the user decides to accept your offer, they will be able to see the actual results the next day.
Most other marketing methods require a few days or even weeks to show results. But email marketing can get the results before the date changes.
Some people argue that such hasty marketing is counterproductive, but that is completely false.
8. Without borders
With email marketing being an important part of Internet marketing, it is not limited by geography.
While this is true of any digital marketing method, email marketing is the real alternative to traditional marketing methods like print and television.
The difference is that you can target customers from all over the world who belong to various countries, genders, age groups, professions, etc.
The more range of clients you choose, the larger your potential client base will be.
Conclution
Email marketing, despite the negative stereotype, is still alive and productive even today. As discussed above, there are many speculations that make people fall for him.
Although there are other marketing methods that can outperform email in a way or two, overall, it is still one of the most effective and accessible marketing methods in the world.