Travel brochures are more or less like other brochures, but contain higher quality visual elements, considering that they must convey the right feel and impact of the places they are advertising and campaigning for.
The travel brochure functions as a vacation guide and is filled with maps, images of tourist locations, and information related to landmarks and must-see places. Information on the flora, fauna, climate, culture, history and geography of the places mentioned in the brochure should also be provided. An ideal travel brochure should also provide information on flights, roads, the shortest way to get to a particular place, and other similar information. Other than this, you need to provide detailed accommodation information: a list of hotels, motels, high-end hotels and mid-range accommodation.
A travel brochure differs from other brochures in that the writing style is persuasive: the ideal travel brochure leaves a strong impact on a potential traveler and compels them to visit the places mentioned in it. However, when playing with words and creating the right images, care must be taken to ensure that you do not get carried away: the information must be correct and factual. They must allow people to make informed decisions: care must be taken that neither the text nor the images convey a misleading impression, so that travelers do not feel disappointed when visiting the places mentioned in the brochure.
One should also be prepared for somewhat higher expenses when producing a travel brochure. By their very nature, travel brochures need good quality printing to make the images as attractive as possible. The photographs should speak to the intended target base. Ideally, travel brochures should be in full color and innovatively designed, with multiple folds to present more images in neat divisions. In the end, the best travel brochure is the one that manages to increase the influx of tourists.