Everywhere you look, someone has an announcement about something. From the smallest pencil to the largest billboard, if it can be printed, it can be advertised. Companies are becoming more cautious in what they spend their advertising dollars. They can’t afford to waste their money on something that doesn’t work. Vehicle advertising jobs. For the small business to the large corporation, this type of advertising campaign gets noticed.
Vehicle advertising can be as simple as a magnetic sign on the door or tailgate. It can be as large as the entire vehicle. This is vehicle wrap. Probably one of the most expensive campaigns when it comes to vehicle advertising, but definitely the one that will get the most exposure.
Studies have been conducted and data collected to determine how good vehicle advertising was. It’s amazing to realize that nearly every American is in a vehicle every week. Whether they are the driver or the passenger, they are in the car. For the advertiser, that’s a lot of people.
It is estimated that it costs between $2,000 and $4,000 to make a complete advertising wrap for a vehicle. The benefits are that it will last for about three years. This equates to great exposure for the money. One study concluded that if a company spent $20,000 on vehicle advertising, approximately 8.4 million people would view the vehicles over a 12-month period. They made some comparisons to what an advertising dollar would buy.
The same money would buy 10 spaces on the radio. This would attract about 900,000 people. Not everyone listens to that radio station. So the next avenue would be joint campaigns like Value Pak. This form of advertising reaches approximately 600,000 people. The same amount of exposure you would get if you were to advertise on 7 city buses for two months. To get only 100,000 more customers to see your advertising campaign, you can rent a billboard. Dollar for dollar it only makes sense to invest in vehicle ad campaigns.
Vehicle wraps are not the kind of flashy, in-your-face vehicle advertising you might think. The wrappers are tastefully designed. It’s something anyone would drive. They can also be done on any make or model of vehicle. For some reason, many companies have become fond of the Volkswagen for this type of advertising program.
Vehicle advertising can be used by large or small businesses. Restaurants and smaller businesses are starting many new ad campaigns. Pizza parlors and pet stores are using this type of advertising to publicize their business. National companies such as Nike and Coca Cola are also using vehicle advertising. They have found that public response is beneficial to the business. People really take the time to look at vehicles and read what’s in them. Jet Blue used this form of advertising to publicize one of the new routes. It is estimated that there were 6.75 million visits to the vehicle in one month.
With the exposure a vehicle can produce with a vehicle advertising campaign, you may want to think about where your advertising dollars are going. With this campaign, thousands can see your ad every day. You know your message is being delivered.