Thousands of companies and millions of people have their own blog. These numbers are increasing every day. With so many blogs, how can you create a unique blog? Many are of the opinion that it is simply not possible. Some actually say that there are no new ideas or even unique approaches to a topic. The only thing these two groups have in common is that they are dead wrong. There will always be different perspectives and original ideas. The key is to make sure that your blog reflects this.
why stand out
If you, as an entrepreneur, use the same keywords and the same designs as all your competitors, how can you expect to stand out among all the other entrepreneurs? Blogging is a great way to market your business, but only if you create a unique blog. This ensures that your blog is the one search engines see first, the one they remember. It also ensures that readers want to keep coming back to read your latest posts.
Create niche blogs
General themes are great, and since there are so many general themes out there, it’s an easy way to create new themes for your blog. However, the general has been assassinated. Even with the most unique voice, your blog should be focused on a niche topic. For example, a blog about blogging tips may not do as well, but a blog focused on optimizing blog posts will do better. Start by thinking of at least five smaller topic areas for your blog that relate to your business. Remember, you can always create more than one blog if necessary. Do a search for those topics to see your competition. The one with the least competition is probably the winner. A niche blog provides more relevant and highly focused content, making it more valuable and popular to readers.
show your personality
Yes, your blog must be professional. No, it shouldn’t be boring. Your blog is the place to show your personality. You are an entrepreneur. Don’t be afraid to show your personality in the words you write. Each person has their own unique style. Just write your blogs as if you were giving a talk or just talking to a client. Be relaxed and confident. Let your unique experience and perspectives shine through.
Create a killer design
To begin with, a reader notices two things about your blog: the name and the design. Create a catchy but descriptive name for your blog. Your company name is perfectly acceptable. Next, focus on creating a design and color scheme that isn’t used by others. If you use free templates, modify them to make them unique. Not only should your blog content stand out, but the blog itself should be unique. Remember to keep your blog name and design consistent with your brand, while displaying the image of your business that you want the world to see.
For more tips on how to market your entrepreneurial dream and how to create a unique blog, visit Elite Entrepreneur. Find out what it takes to take your business from idea to success.