A true fact is that more customers will patronize your online business if you can make your products affordable and also have good customer management. Customer management is a very good aspect where small online entrepreneurs can outperform the biggest online stores and even the big names that are already familiar to everyone. No matter what kind of niche you are in, a well-organized client management will definitely take your website to another level.
As an online entrepreneur, you must always be up to date with the most sophisticated ideas on how to always satisfy your customers. Here are some necessary customer back-office features your business website should have in order to appear trustworthy, increase sales and conversion, and also increase your credibility rank.
FAQ Page – This can be a very minor aspect of any website, but you don’t need to cut it out of your business plans. It has worked for countless online businesses and it can work for you too. A page with a list of frequently asked questions is always attached to a large number of successful websites. An FAQ page will definitely answer a lot of questions on your behalf and also give your customers an instant answer to their questions.
subscriber list – You can easily call yourself an online businessman who doesn’t need a list, but the truth is, a list can only make your business grow. Sending updates to customers and potential customers through an email newsletter is a great method of building credibility for yourself and your business.
contact page – You don’t have to remain anonymous or in the dark when running your business. You also don’t have to be online 24/7 to always reach your customers when they need your help, which is why you need a contact page for your business website. Your customers need a means to communicate with you any time they visit your website, they must trust that they will get consideration no matter what time of day or night. A contact page is a must on your business website.
auto reply – An autoresponder is a program that automatically replies to any email received, it can be configured to send scheduled replies based on the type of email received, or to react to people who subscribe to your email list. Setting up autoresponder for your website is a decent approach to keep in touch with your customers. You should also take advantage of the footer/signature section of your autoresponder to promote your business and services to your customers.
live chat – How often do you receive a welcome message when you walk through the entrance of a large store? This is also the same with all websites, your customers will love a short, one-on-one interaction. You can employ the services of a third party who can always be available to provide live support to your customers on your company’s website. Such a service will be an added advantage for your business.
To be honest, you really need a well-organized customer management system to make your online business website successful.