Let’s start with how search engines work. You are looking for a boat, so you type it into Google. Behind the scenes, the search engine spiders ranked the target words or keywords and placed them in their database to appear when requested. The database is made up of endless web page entries that were collected by spiders or bots and/or human editors. So do spiders read every page on the web? No. They look at the Cliff Notes on each page. Who writes these Cliff Notes? You do it, as the website designer. Cliff Notes take the following into account:
– the name of the website and of the particular web page;
– words used in the title of the web page;
– the first paragraph or two of the web page;
– meta tags;
– Internet web links and other links that reach the website.
Optimizing means doing as perfect, effective or functional as possible. Therefore, optimizing your website for search engines means making your website as perfect and functional as possible to get higher placement/ranking in search engine results.
Here are some other terms you should be aware of.
– Natural or organic search: the results of a search engine rule without any payment.
– Paid Search: Results for a shipping fee or offer that has been paid to appear on
– Search Engine Marketing (SEM): combines natural and paid search activities
Various engines have various rules for how they rank sites. Here are three items that everyone keeps in mind.
links
– The entrances to the site are more important than the exits. -Links from link farms lower your rankings
– links must be relevant to your site.
Fascinated
– high-quality original content
– newer content tends to have higher rankings
Keywords/keyword phrases
– Place them in key places on your site.
– Do not use keywords or phrases that are not relevant to your site.
If you haven’t made it to the first page of Google, keep trying and optimize a bit.
Always Progressing.